Business OCR (Enterprise and Marketing)

Enterprise and Marketing is a vocational alternative to GCSE Business for students who prefer a more hands-on approach to their learning. The qualification, unlike GCSE Business, includes coursework elements, which is ideal for those learners who prefer to be assessed as they are going through the course rather than just being assessed by an examination at the end of the year 11.

The vocational course introduces students to the world of enterprise and marketing to acquire the relevant business and general life skills. It has been developed to enthuse and inspire learners about discovering new concepts that are relevant to their futures.

Students will learn in computer rooms using a range of teaching and learning techniques to help them understand the concepts. They will learn about:

• The Marketing Mix (4Ps)
• Types of business ownership
• External Influences
• Finance
• Branding and promotion
• Functional areas

RO68: Enterprise and marketing concepts – 50% exam

Formal examination including multiple choice questions, short answer questions and one long answer question

RO68: Design a Business Proposal – 25% internal assessment (coursework)

Coursework which teaches about how to develop market research tools and use these to complete market research. They will use their research findings to decide who their customers will be, create a design mix and produce product design ideas.

RO69: Market and Pitch a Business Proposal – 25% internal assessment (coursework)

Coursework which teaches how to write a pitch which markets and promotes a business to make it more successful.